Yahoo Fast Track program

[Fort Lauderdale]

Does anyone have thoughts on the Yahoo fast track program and the Yahoo/Overture Site Match program? Are they good programs? one better than the other? I welcome your thoughts......
john

[Oppenheimer Group]

If by fast track you mean - to their directory listings, I would highly reccomend it. Don't expect to see a flood of traffic from the listing itself, just an occasional referal. But the link(s) will add significant strength to your website.

As for overture if you need traffic now Both Google & Overture sponsored listings are good solutions.

[Fort Lauderdale]

Thanks for the response Oppenheimer Group! The fast track program from what I have been told by a rep at Yahoo/Overture is a guaranteed placement in Yahoo Search for particular keyword searches where you are bidding for the spot that you want. SiteMatch apparently is getting placed in the search engines for particular keyword searches, but you do not have guaranteed placement. Do you still recommend, and which one?
john

[Oppenheimer Group]

Sorry about that I read Yahoo Fast track and thought you were refering to Yahoo Express. Overture fast track, while a Yahoo company is another affair (for PPC).

[Jade456]

If you are just looking for traffic, I word go with Google adwords. Better ROI. IMHO

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[MikeDammann]

could you guys post a link to the fast track sign up form.

Thanks!

[MikeDammann]

sorry...misread, I meant yahoo express ... how good is it?

Mike

[Oppenheimer Group]

Here's the link: https://ecom.yahoo.com/dir/express/intro/

You get some high powered links which can't hurt any website.