Hello,
I have a question about how to market a listing that doesn't outwardly show the best.
We took a listing on a property from a local bank that repoe'd the home. The previous owner moved in 7-8 years ago and that may have been the last time anything was done to the house other than normal maintenance.
It could be a very nice home with a pool/spa built in 1981. The kitchens and bathrooms are/were built with high quality materials but are of 1980 vintage. Some carpet is 8 years old, some older.
They had a large breed dog living in the house with them. The house smells like this dog. We have unsuccessfully tried to clean the carpet to remove the smell, but it is still there.
Other than carpet and paint the home is in good shape. True, a little updating may be in order, but nothing is really broken.
The investor states that we are not to describe the house as a "fixer upper" or a "foreclosure". How does one market the home and describe on the MLS keeping a positive light on the potential of this house, so as to turn off potential showing agents?

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