Real Estate Forums

Print Advertising Discuss print media advertising for real estate. Magazines, newspapers, etc. What works? What doesn't? And how do you even track real estate transactions coming from print media anyways? Let the print

Reply
 
Thread Tools Display Modes
Old 12-27-2007, 11:13 AM
Courtney Bontempo's Avatar
Courtney Bontempo Courtney Bontempo is offline
Real Estate Web Guru
 
Join Date: Apr 2007
Location: Fort Wayne, IN
Posts: 315
Courtney Bontempo is on a distinguished road
Default Re: Picture on your business cards and marketing.

I agree that if you are going to use your image at least have something that doesnt look like a glamor shot from the early 90's. I see these business cards all the time with the neon streaks in the background, and a hair do from family ties.
__________________
Courtney Bontempo
BKM Real Estate

Fort Wayne Real Estate Search Fort Wayne Area Homes Fort Wayne Real Estate Agent
Serving: Allen, Adams, Huntington, Jay, Wells, and Whitley County. Fort Wayne, Ossian, Bluffton, Huntington, and New Haven Indiana. Please contact me with any questions in regards to these listing areas at 260-341-5442.
Reply With Quote
Old 01-01-2008, 06:04 PM
Dave Kovaleski's Avatar
Dave Kovaleski Dave Kovaleski is offline
Real Estate Web Guru
 
Join Date: Jan 2007
Posts: 344
Dave Kovaleski is on a distinguished road
Default Re: Picture on your business cards and marketing.

I think that having you mug on your website certainly makes the site feel like a single agent site, rather than a company site. Now, it may in fact be a single agent, but I think having a site that seems more like a business than a personal site can add a level of professionalism and whne a potential client is on the site could make them feel that there is a team behind the site rather than a single person.......

I re-read what I wrote and even I had trouble understanding what I meant.....I hope you got the jist!

UGH! I juts took a good look at my mug sht here.......can you tell I did this in my kitchen and just changed the backround color...? Sigh, I need a trip to the photographer.....
__________________
Dave Kovaleski REALTOR
Pocono Pennsylvania Real Estate Agent
Pocono Real Estate
Pocono Homes
Lake Wallenpaupack Real Estate
Reply With Quote
Old 01-07-2008, 05:04 PM
Dave Kovaleski's Avatar
Dave Kovaleski Dave Kovaleski is offline
Real Estate Web Guru
 
Join Date: Jan 2007
Posts: 344
Dave Kovaleski is on a distinguished road
Default Re: Picture on your business cards and marketing.

I wanted to add, in my opinion it seems that buyers aren't to concerned with who you are or what you look like. At least not at the early stage.

Sellers on the other hand seem to usually want to get to know you, learn your cridentials, know your business practices ect. Sellers are usually the ones paying the commision so it makes sense that they want to know us better before they hire us.

In conclusion, maybe to show your picture or not depends on your target, buyers, or sellers? Just another random incoherant thought
__________________
Dave Kovaleski REALTOR
Pocono Pennsylvania Real Estate Agent
Pocono Real Estate
Pocono Homes
Lake Wallenpaupack Real Estate
Reply With Quote
Old 01-08-2008, 06:57 PM
Michael Paul Eau Claire's Avatar
Michael Paul Eau Claire Michael Paul Eau Claire is offline
Real Estate Web Guru
 
Join Date: Aug 2006
Location: Eau Claire, Wisconsin
Posts: 333
Michael Paul Eau Claire is on a distinguished road
Default Re: Picture on your business cards and marketing.

I don't have my picture on business cards because I have a different business model (discount/flat fee) and I want people to concentrate on that.

There's one guy in my town who has a picture from like 20 years ago on all his marketing materials, when he was a strapping young man. When I see him in person I just laugh, he doesn't even look like the same person.
__________________
Michael Paul

Eau Claire Homes | Eau Claire Real Estate |
Reply With Quote
Old 01-09-2008, 05:04 AM
Dave Kovaleski's Avatar
Dave Kovaleski Dave Kovaleski is offline
Real Estate Web Guru
 
Join Date: Jan 2007
Posts: 344
Dave Kovaleski is on a distinguished road
Default Re: Picture on your business cards and marketing.

Yeah, agreed your 1987 yearbook photo shoud NOT be your business photo!
__________________
Dave Kovaleski REALTOR
Pocono Pennsylvania Real Estate Agent
Pocono Real Estate
Pocono Homes
Lake Wallenpaupack Real Estate
Reply With Quote
Old 02-11-2008, 01:35 AM
NY RE Broker's Avatar
NY RE Broker NY RE Broker is offline
Real Estate Web Guru
 
Join Date: Jan 2008
Location: LaGrangeville, NY
Posts: 459
NY RE Broker is on a distinguished road
Default Re: Picture on your business cards and marketing.

There have been countless Marketing Studies done on this. The Reason we have pics on our cards and the Auto Shop down the road does not is about marketing. There are a few reasons.
  1. When we show a house we are leaving a calling card. People are Less Likely to throw away a card with a picture on it.
  2. When people meet US, it is easier fro them to Remember US if there is a picture.
  3. and finally, it is supposed to help people TRUST us.

Lets face it, you don't trust the mechanic, the lawyer or the contractor with the largest financial investment you will make. Ok, maybe a lawyer if you have the right lawsuit,

As far as pictures on the web site. You should have them in the ABOUT ME section at the very least. As a Broker, I do not want to promote ME so there is no photo of ME on the web site, but my agent pages will have THEIR photos.
__________________
Larry Jensen, Principal Broker
St. Lawrence Properties, llc
www.StLawrenceProperties.net

What's My Mileage?
Reply With Quote
Old 02-11-2008, 09:40 AM
Saodavi's Avatar
Saodavi Saodavi is offline
Uber Real Estate Webmaster
 
Join Date: Feb 2007
Location: Denton, Texas
Posts: 637
Saodavi is on a distinguished road
Default Re: Picture on your business cards and marketing.

Quote:
Originally Posted by NY RE Broker View Post
There have been countless Marketing Studies done on this. The Reason we have pics on our cards and the Auto Shop down the road does not is about marketing. There are a few reasons.
  1. When we show a house we are leaving a calling card. People are Less Likely to throw away a card with a picture on it.
  2. When people meet US, it is easier fro them to Remember US if there is a picture.
  3. and finally, it is supposed to help people TRUST us.

Lets face it, you don't trust the mechanic, the lawyer or the contractor with the largest financial investment you will make. Ok, maybe a lawyer if you have the right lawsuit,
I think "trust" is something everyone wants in business. Whether it's a mechanic, accountant, doctor, lawyer, banker, etc. Yet none of these groups put their picture on their card.

Personally, I think it's a vanity issue. Realtors like seeing their own face everywhere. It makes them feel special.
__________________
Denton Real Estate is the premiere website for home buyers in the North Texas area. If you're looking for Denton, Tx Real Estate, find your way home at DentonRealEstate.com.
Reply With Quote
Old 02-11-2008, 09:46 AM
LandWatch.com's Avatar
LandWatch.com LandWatch.com is offline
Real Estate Web Guru
 
Join Date: Oct 2007
Location: Seattle, WA
Posts: 317
LandWatch.com is on a distinguished road
Default Re: Picture on your business cards and marketing.

Quote:
Originally Posted by NY RE Broker View Post
There have been countless Marketing Studies done on this. The Reason we have pics on our cards and the Auto Shop down the road does not is about marketing. There are a few reasons.
  1. When we show a house we are leaving a calling card. People are Less Likely to throw away a card with a picture on it.
  2. When people meet US, it is easier fro them to Remember US if there is a picture.
  3. and finally, it is supposed to help people TRUST us.

Lets face it, you don't trust the mechanic, the lawyer or the contractor with the largest financial investment you will make. Ok, maybe a lawyer if you have the right lawsuit,

As far as pictures on the web site. You should have them in the ABOUT ME section at the very least. As a Broker, I do not want to promote ME so there is no photo of ME on the web site, but my agent pages will have THEIR photos.
You have a very good point, there is a reason that all forms of advertising has some sort of shot with a face (usually pretty= Trust worthy?) The face certainly makes things more relatable.

We also have a n area of our brain that focuses solely on faces and remembering them. So who will you remember the card without a picture or the card with the picture?
__________________
LandWatch.com - #1 source for land and rural retreats
Land for Sale
Reply With Quote
Reply


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off

REW Conference

For our members

Main Sections

IDX Coverage Areas

Spiders Welcome

All times are GMT -7. The time now is 05:00 AM.


Powered by vBulletin® Version 3.6.4
Copyright ©2000 - 2008, Jelsoft Enterprises Ltd.