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Lead Follow Up Once you have captured a web lead for real estate, it is imperative that you follow up on that lead if you want to close a transaction - Discuss lead follow up here.

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Old 02-15-2008, 12:44 PM
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Default Re: What do you say?

If you are not contacting by phone within first 5-10 minutes of inquiry on your website you are dramatically decreasing your capture rate. At the very least just leave a short intro on their vm.

Hi _____, noticed you signed up to search properties in _____(city) on my site at _________. Just wanted to follow up and see if there were any properties you needed details on or would like to view. Please call or email anytime if I can be of any assistance.

you can also use this for 1st email contact as well. I have found that using KISS philosophy tends to produce best results.
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Old 02-15-2008, 10:41 PM
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Default Re: What do you say?

It depends on what other info you are collecting, for ex. when are you moving, where do you reside, what price range, etc. At that point you can call to confirm the info and just say hello. Mostly everybody is fine with that. I try to respond within 2 minutes of the lead as my leads are routed to my blackberry so I get them real time. Most of the people I call are amazed at how fast I get back to them
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Old 02-19-2008, 06:32 AM
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Default Re: What do you say?

If there is a number provided, call right away. Just start the conversation with who you are and thank them for taking the time to fill out the form. Talk about the platform (the site where the lead came from), ask questions about "what did they like", "was the information useful?", "is there anything else they need help with?"

This will lead the conversation until there is a natural flow and you will know where to take it from there. Remember you are trying to build a relationship with this person; not trying to "sell" them something right out of the chute!
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Old 03-14-2008, 02:39 AM
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Default Re: What do you say?

Quote:
Originally Posted by Dallas Broker View Post
If you are not contacting by phone within first 5-10 minutes of inquiry on your website you are dramatically decreasing your capture rate. At the very least just leave a short intro on their vm.

Hi _____, noticed you signed up to search properties in _____(city) on my site at _________. Just wanted to follow up and see if there were any properties you needed details on or would like to view. Please call or email anytime if I can be of any assistance.

you can also use this for 1st email contact as well. I have found that using KISS philosophy tends to produce best results.

I like this. This actually calls for some kind of action. Thanks.
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