I still like the local paper advertising, but my reasoning isn't to sell the homes completley. I feel that you need a presence in any market to get listings. Buyers are a dime a dozen from our page 1 ranking websites, but lets face it sellers are still coming from the local community.

In my opinion we need to have a strong community presence via for sale signs, bill boards/signs, presence in the local papers, volunteering ect ect etc to attract sellers.

I feel sellers look for the name they know whether it be an agent or a company, the more place you show up in the community the better off you are to be an active sellers agent and the print advertising is just another way to show people of the community that you exsist.

My 2 cents

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Dave Kovaleski REALTOR
Pocono Pennsylvania Real Estate Agent
Pocono Real Estate
Pocono Homes
Lake Wallenpaupack Real Estate

I agree, focused geographical magazines still work grate. People get them for free at supermarkets, drug stores and offices.

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Robert Cozzi
Cordaco Homes, Inc.
Publishers of Complimentary Real Estate Magazines.
www.cordaco.com
www.2chomes.com
www.ResourceLiving.com