I finally got my new CMS up and running and am ready to seriously revamp my drip email campaign and was wondering if anyone had any thoughts on sending drip email as plain text or html.

Here is what I am thinking so far. In a perfect world, it would be HTML all the way. Links to my site, branding, etc. the benefits go on and on. However, in the real world how many people cannot view email with html? I thought I read somewhere that Outlook 2007 does not support html anymore, is this true?

Any thoughts or ideas are appreciated. Thanks.

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Mike Taylor
Indianapolis Real Estate | Carmel Real Estate |My REW Blog

I have been doing a combination of html and plain text emails. That way not everything is in plain text for people who can do and like graphics and not every thing has strange formatting for people who can not view html emails.

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Carolyn Gjerde-Tu

Davis CA Real Estate
Woodland and Davis CA home search Woodland CA Real Estate

I only read plain text emails ... if anyone sends me an email in html, if there isn't a plaintext included verions, I don't even bother trying and just delete it.

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Randy Watson Texas Real Estate Agent
Mission Realty-San Antonio Real Estate
San Antonio Real Estate

It seems to me that the text emails get read a lot more. I suspect the HTML emails trip spam filters a lot more frequently.

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Lydia Taylor, Realtor & Broker

Augusta GA Real Estate | North Augusta SC Real Estate | Augusta GA Home Search

That is kind of what I was thinking, but I think html would convert better. Maybe I will set up a hybrid of text and html like Carolyn and see what happens.

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Mike Taylor
Indianapolis Real Estate | Carmel Real Estate |My REW Blog

I think text as well or at the very least a text version if you are going to use HTML.

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Superior Real Estate Services for Katy Texas and surrounding areas.

Katy Texas Real Estate
Katy Texas Events Blog

i do a lot of email marketing for clients and pretty much always go with text. most email clients nowadays automatically filter out your html images and formatting anyway so your message ends up looking like garbage.

one thing to keep in mind with your text emails is to keep your line-lengths short otherwise they'll stretch all the way across the monitor and prove difficult to read and consume. try breaking your line lengths at about 60 characters so the eye doesn't have to work so hard to read the email.

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Mark Eckenrode

* Are Most Realtors Idiots When It Comes To This?
* The Top Relationship Building Mistakes In Email Marketing
* The James Bond Guide To Twitter and Real Estate Marketing

-- HomeStomper.com

What Lydia said - when I send messages to some people and have an html link embedded in anchor text, it bounces consistently. Plein text is the way to go if you want to get through.

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Sam Chapman
Austin, Texas
Austin, TX Real Estate |Austin Luxury Homes |Austin Real Estate Blog