Real Estate Forums
| Lead Follow Up Once you have captured a web lead for real estate, it is imperative that you follow up on that lead if you want to close a transaction - Discuss lead follow up here. |
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Dena,
Thanks for sharing your thoughts and experience. I PM'ed you the answer to your questions. If anyone else is interested in the answers to Dena's questions, PM me as my competitors troll this forum.
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Lou Lynch Associate Broker / Technology Director Woodstock New York Real Estate and Surrounding Hudson Valley Real Estate Ulster Property Sales |
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In terms of the 15 minute response times and reassignment of the leads >15 minutes, do you guys have an AUTOMATED system in place to do this for you or does it require human/manual intervention?
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Automated system. The only time a human may want to get involved is if no agent in the assignment group picks up the lead. Then the manager can manaully assign the lead. Plus the manager knows no one picked up the lead, good to know whos available.
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Speed Kills! (The Competition) Last edited by GUttal : 05-05-2008 at 03:55 PM. Reason: Spelling and grammer |
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We have it setup manually with an automatic mode if needed (we run automatic on Sunday). We find that human interaction with the system gives us a better idea of who is being productive and who is not.
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Lou Lynch Associate Broker / Technology Director Woodstock New York Real Estate and Surrounding Hudson Valley Real Estate Ulster Property Sales |
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Hi Loudog, there's a lot of diferent ways to skin the cat. Our customers have come to us with all kinds of systems both manual and semi automatic in place. Each has it's benefits and it's draw backs.
Our clients have told us by implementing an automated system and when the agent respond within 15 minutes they have increased their conversion rate by 40% to over 100%. The key is making the personal contact. A study performed by MIT concluded after the first 10 minutes the likelyhood of making a connection with the prospect decreses by 5 times and trying to make a contact in 30 minutes decreases by 100 times. Speed is the name of the game when it comes to converting Internet leads.
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Speed Kills! (The Competition) |
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