I am getting closer to my readiness point to go live with a website. However, is it "better" to have a "scrolling" site where you keep scrolling down to get more info . . . or to have a 1 static page screen with easy to click buttons for each additional piece of info?

I ask b/c I took a website building class a few years ago - then it was taught to do 1 static page . . . but I still see a lot of people/businesses doing scrolldowns . ..

Moved to the Website Usability Section.

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Nicholas May | Creative Linking | Real Estate Webmasters

In my humble opinion, put as much content on the page as possible -- even if it scrolls. People I'm sure, and I as well, don't want to have to keep constantly clicking to the next page just to read more.

Example -- I read a lot of tutorial pages and it makes me so mad. They do exactly this, put about 5 paragraphs on one page, then click next to read the rest. I think they only do this so that the Google AdSense changes so maybe I would be more inclined to click it.

Anyway, just my two cents.

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Troy Steuwer
Office Manager / Webmaster

Panama City Beach Real Estate | Panama City Beach Condos For Sale | Panama City Beach Homes For Sale

Let's first try to focus on what your website is there for. All my sites are online to either a) increase awareness for a product I sell (lead generation and lead conversion) or b) increase awareness of my expertise (not really lead generation, but conversions in the form of ad space possibly, blogging).

So first identify your target audience. You are looking to attract real estate consumers to your site (lead generation) and convert them into transactions (lead conversion).

Since you can't convert unless you have a lead, your primary focus should be on lead generation (driving traffic to your site) before focusing on lead conversion.

Having a long page of text compared to multiple pages of text simply to make it easier on the reader is jumping ahead in my opinion. Do you have the steady flow of visitors to your site; enough to begin focusing on lead conversion?

If not, then you're primary focus should be driving traffic to your site. I would argue that having multiple pages for content (a long article split up), and having a "book" like feature (point to the next part at the bottom of your page) is an excellent way to generate quality, unique content. This helps your SEO efforts, which is an excellent strategy for driving real estate consumers to your site when property implemented.

SO...

If you have a good number of frequent visitors, go ahead and focus on your lead conversion (one long page vs. multiple pages; the layouts, etc.)

If you don't, don't place too much thought into the long page vs. short page debate. Rather, focus on driving traffic to your site with SEO, where quality unique content may prove more valuable to you.

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Steve Castaneda, Realtor
Keller Williams Realty
The MyHomeHouston Team

Specializing in Houston Real Estate. Feel free to visit my Houston Real Estate Blog or read about Real Estate Technology for agents.

Hi SellItNow

It's a fine line between too much content and too little content. From a seo viewpoint you don't want to have too much content on a page because your keyword density might become too vague for search engines and will lower your serps. However too little content will get visitors mad as they will have to click thru a lot. What you should do is visit your competitors websites and decide for your self what you like and what you don't like.

You can also measure the page rank of each page as well as the alexa ranking (firefox web browser offers best plugins for this). Together with your own opinion and the search engine's performance you will find a happy medium as to what length of page you should have.

To find your competitors type in " 'your demographic location' properties for sale". The top 10 in Google will be able to tell you what Google is looking for.

Cheers
Neil

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Growing business online
Golf Real Estate

I wouldn't think too much about keyword density, so much as useful organization of information.

If you create 5 short pages to cover a single topic, you will burn in Internet hell for sure.

But, if you have a super long page that's already broken down into sections, nobody should begrudge your creating new pages for its parts. Especially since, when search engines present users with information, they present it in page form, not as sections on a page. What I mean is, since the PAGE is the smallest unit that a search engine will lead a user to (does Google send users to http //www domain.com/page.html#anchor yet?), then it makes sense to break up information into units of that size.

I'm not even talking about SEO (though more pages DOES mean more meta titles) - it's just good information management IMO.