I just got knocked down to PR3 from PR4 during the last Google shake-up, and I'm trying to think of what I may have done over the last few months to cause that. One thing I started to do recently was to add links to other non-competitive sites for things like parks, restaurants, neighborhood info, etc. Since I didn't "nofollow" those links is it possible that my PR dropped because it "leaked" out to all those sites? Do most of you "nofollow" those types of contextual links?

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Brian Enright
Highrises.com

Portland Condos | San Francisco Condos | LA Condos

Did your SERP change? If not I would not worry about your PR drop. PR by itself means little. In addition, the number by itself will have a tendency to drop over time even when SERP remains the same. This is due to a general growth in the web.

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Neal M
Jackson MO Real Estate, Cape Girardeau Missouri Real Estate, Missouri Real Estate
HouseViewOnline™ is southeast Missouri’s leading site for touring real estate online. See 100’s of properties from Cape Girardeau, Jackson, Perryville & Sikeston Missouri. Properties are displayed in photos taken by our professional photographer. We are proud to work with Realtors and real estate agents through out SE Missouri.

Actually the SERPs have been OK. Thanks for the info.

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Brian Enright
Highrises.com

Portland Condos | San Francisco Condos | LA Condos

You should follow when the site deserves a link from content or something else. We follow a lot - the Googler considers who you link out to when assigning a PR to your web page. If you link out to sources that are authorities then it should help out your page a tad, if you link out to sources that aren't considered an authority, it may hurt your page a tad. Don't be afraid to allow the SEs to follow a link (especially if the link is deserved) - it can help you.

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Jayson Gibson
New Homes Section lets you search for new homes in Arizona,
Arizona condo builders and
Tucson home builders by offering lists of builder logos, homebuilder ads with incentives and links to move-in ready spec homes.

I don´t believe there is any such thing as leaking out. Only if the percentage of sites you link to has low PR or quality, then it effects you. You can link to thousands of sites and if they have content, it actually benefits you to do that.

Mike

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You will never be old and wise, if you´ve never been young and crazy!

Like Neal stated, don't worry about PR, concentrate on your key word placement. Google keeps playing with PR so its not a great indicator of anything right now.

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Las Vegas Real Estate <> Real Estate Networking <> Las Vegas Real Estate Forum

I think the same, focus on key word placement.

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National Flat Fee MLS Broker St. Louis Limousine Rental

This is a common misconception. There is nothing in the pagerank formula that accounts for outlinking to authority sites in a way that would benefit your PR score. http://en.wikipedia.org/wiki/PageRank

Many feel linking to authority sites that have information that is valuable to a visitor is a positive. Still others feel that doing such linking benefits you in other ways with the SERPs.

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Eric Rogers - REALTOR
Century 21 Pro-Team
Aurora IL Real Estate | Batavia Real Estate
Yorkville Real Estate