In the beginning, you will be able to call every lead that you get and do a lot of legwork for them. However, you will quickly find that you don't have time to do this.

At this point, you'll be showing property to some and only able to follow-up on the high value targets. If you spend enough money, you should also have people call you. These are the best because they are normally ready to do something within the next 90 days.

If you do things correctly, you will see your avg. transaction increase. You have to be extremely careful not to spend too much time with the lower price ranges. The economic cost of this can be extremely detrimental to overall rate of return. A $400,000 sale generates as much commish as 4X$100,000 sales and takes the same amount of time. I only work with the low ranges when they call me and literally want to get into my truck to look around.

The more leads that you get, the more likely that you will get a few of the really high end leads in your market. That's why you have to spend money. Statistically speaking, in my market, only 1 out of 50 buyers in my market are looking on the high end. You'll never get a high volume of these but a few will make the difference between a good year and a great year.

I sent you a pm with more detail.

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Tim Shepard

Destin Florida Real Estate | Destin Florida Homes For Sale | Destin Florida Condos For Sale