Hi Stephanie,

Have you considered a local revenue generation partnership for your rental inquiries? There is always someone who can benefit from your rental inquiries. Perhaps that someone can offer you something your prospects or clients may value and tell others about. Then you have a Viral/WOM tool that can become a valuable resource moving forward.

In addition, it sounds like your broad PPC campaign and site messaging is not clear on whom it is you can help and whom you cannot. This uncertainty within your messaging can drive your marketing cost up as you scale your existing campaigns to generate more leads, decreasing conversion rates in the process.

As Mr. Carey stated, more targeted keywords (with “for sale” for example) tend to generate higher converting leads because the individual(s) are likely further along the sales cycle than others searching with broader terms.

I would suggest you review your messaging before spending another penny on PPC.

Just my opinion of course.

__________________
Rick Durand
Lic. Real Estate Broker
Innovative Real Estate Group, LLC
(o) 813.333.0605
(c) 813.695.3077
Tampa Real Estate
Commercial Property Management Tampa FL
Commercial Properties Tampa FL