Although I know what you're saying, and not sending anything until you've talked to them makes sure you're only dealing with the highest value leads, I can't say I necessarily agree.

We send EVERYONE what they ask for immediately, and follow up as soon as possible to make sure the homes we sent meet their needs. A lot of those prospects don't call us back initially, but months down the road - they do. And the reason they call us is because no one else did.

And we see about 1000% better close rate on our own leads, compared to Realtors we refer leads out to. I can only assume that's because most Realtors follow up once with leads, and don't send properties if those prospects don't call them back.

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Joel McDonald
Boulder Real Estate
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