The most effect writing communicates in a way that uniquely identifies with the heart of your target audience. In other words if you are writing to a market of people that suffer from low arches or foot problems, then write in a way that shows you truly understand what they are going through.

This means that you will paint of picture of the chronic pain they encounter daily by recounting a few personal experiences that you have endured. Only then can you become their trusted friend by presenting them with the same solution you used to alleviate or solve the same problem you had. Identify with your readers in an trusting and empathetic way and you will always will their loyalty