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10-20-2009, 07:04 PM
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Re: widget marketing
We had OK luck promoting a costofcommuting.com calculator. Then we made it capable of "MLM link building" so any time someone downloaded the widget from THEIR site - they also got a link.
Funny thing is that only about 5% of them really promoted the widget so the majority of the calculator users didn't really get a lot of links, but the response rate went through the roof because of the POTENTIAL of them getting links using our widget. We have hundreds of home-page backlinks because of this widget, but as Morgan said - it was a numbers game to get those links, and we had to email a LOT of personalized emails.
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Joel McDonald Boulder Real Estate Free Unique Real Estate Content "If you love what you do, you'll never work a day in your life." 
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