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Old 11-03-2009, 06:52 PM
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Default Re: Beginning SEO - From Zero to Ranking

Good Stuff...Thank you for taking the time.
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Old 11-04-2009, 06:19 PM
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Default Re: Beginning SEO - From Zero to Ranking

Quote:
Originally Posted by carlosreym View Post
Good Stuff...Thank you for taking the time.
I personally think that it is best to do keyword research first and think about the structure you plan to have first. This will help you write better more targeted content Which has a much better chance of converting. I learned the hard way that ranking only matters if the site converts. And lower traffic more focused keywords convert much better than the ego keywords like "City Real Estate" or "City Homes For Sale." Now that does not mean not to go after the big keywords it just means get some traffic for easier to rank and convert keywords first then take on the big boys. Since the ego keywords do provide a lot of traffic. Just remember these people usually take longer to cultivate to the point of a transaction.

Another thing when writing content don't over use the keywords in fact it is best to use modifiers. You will rank for way more things if you go this route. In fact Google says that 25% of their queries are for things that have never been searched before. Shoot me an DM if you would like some help in this area I am more than willing to do so.

I also believe that you want to start building links before you have all your content up. Just do it slowly and have the links be for internal specific pages with more targeted keywords. From what I have experienced the age of backlinks and even pages to some extent matter when it comes to rankings.

So in a simplier layout here is how I would go about things starting over.

1. Focus on one site at least until you don't see any appreciable increase in traffic when adding more content.

2. Do significant keyword research before you spend a lot of time or money on building content. I think this could be a very profitable and beneficial place to employ REW.

3. Do a mock up as to the structure your site will have. In doing this try to direct the consumer through your site to your conversion pages. Don't spend to much time messing with the flow of your page rank but think a little as to where you want links to point to to have your best entrance pages have the most page rank. This can be done in a way that is beneficial to the consumer. This is another place were a pro would provide lots of bang for your buck. So, think of hiring out this part to REW as well.

4. Start putting up content. Once you have a good looking home page and a few targeted pages start building links a little at a time and keep building quality content. Now you will need two different types of content. You will want consumer centric content that encourages vistors to stay on your site and provides an entrance point from search engines. You will also want to have more general information that will be of interest to real estate webmasters. This is were a blog comes in handy and is needed because it is the most natural way to build links. And if your content is really good on this angle it is all the link building you will need. I would suggest writing up stuff on cutting edge topics or things that add a new angle to other popular posts.

5. Keep with a steady manageable pace of posting new content and building links. It will take you to the top.

Last edited by jamesww; 11-04-2009 at 06:22 PM.
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Old 11-05-2009, 09:22 AM
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Default Re: Beginning SEO - From Zero to Ranking

What do you suggest using to do keyword research? I used the adword keyword tool and that didn't seem to be accurate at all. Then I tried Wordtracker, which seems to give unrealistically low numbers. I came to the conclusion it's a guessing game unless you're going after very general search terms, but I only want to be found by the person looking to buy a home in West Michigan not in California.

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Old 11-06-2009, 08:59 AM
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Default Re: Beginning SEO - From Zero to Ranking

Quote:
Originally Posted by jamesww View Post
I personally think that it is best to do keyword research first and think about the structure you plan to have first. This will help you write better more targeted content Which has a much better chance of converting. I learned the hard way that ranking only matters if the site converts. And lower traffic more focused keywords convert much better than the ego keywords like "City Real Estate" or "City Homes For Sale." Now that does not mean not to go after the big keywords it just means get some traffic for easier to rank and convert keywords first then take on the big boys. Since the ego keywords do provide a lot of traffic. Just remember these people usually take longer to cultivate to the point of a transaction.

Another thing when writing content don't over use the keywords in fact it is best to use modifiers. You will rank for way more things if you go this route. In fact Google says that 25% of their queries are for things that have never been searched before. Shoot me an DM if you would like some help in this area I am more than willing to do so.

I also believe that you want to start building links before you have all your content up. Just do it slowly and have the links be for internal specific pages with more targeted keywords. From what I have experienced the age of backlinks and even pages to some extent matter when it comes to rankings.

So in a simplier layout here is how I would go about things starting over.

1. Focus on one site at least until you don't see any appreciable increase in traffic when adding more content.

2. Do significant keyword research before you spend a lot of time or money on building content. I think this could be a very profitable and beneficial place to employ REW.

3. Do a mock up as to the structure your site will have. In doing this try to direct the consumer through your site to your conversion pages. Don't spend to much time messing with the flow of your page rank but think a little as to where you want links to point to to have your best entrance pages have the most page rank. This can be done in a way that is beneficial to the consumer. This is another place were a pro would provide lots of bang for your buck. So, think of hiring out this part to REW as well.

4. Start putting up content. Once you have a good looking home page and a few targeted pages start building links a little at a time and keep building quality content. Now you will need two different types of content. You will want consumer centric content that encourages vistors to stay on your site and provides an entrance point from search engines. You will also want to have more general information that will be of interest to real estate webmasters. This is were a blog comes in handy and is needed because it is the most natural way to build links. And if your content is really good on this angle it is all the link building you will need. I would suggest writing up stuff on cutting edge topics or things that add a new angle to other popular posts.

5. Keep with a steady manageable pace of posting new content and building links. It will take you to the top.
Great Advice. Anyone starting SEO right now has so much information online available to them, all you have to do is search for it and ask people. There is also sooo many tools out there for analysis of keywords, website content and traffic; these tools make SEO a lot easier.
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Old 11-06-2009, 02:03 PM
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donnalong donnalong is offline
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Default Re: Beginning SEO - From Zero to Ranking

Quote:
Great Advice. Anyone starting SEO right now has so much information online available to them, all you have to do is search for it and ask people. There is also sooo many tools out there for analysis of keywords, website content and traffic; these tools make SEO a lot easier.
All of it together is confusing to me. There seem to be a lot of opinions and options. It seems to me like you are better off to pay someone to direct you to the "correct" answers than to waste a lot of time with mistakes based on varying opinions and mis-understood information. Why not hire someone like REW or Eric Blackwell or someone like that to get you started down the "right" path.

Sort of like hiring a professional Realtor to direct you to the "best" neighborhood for your family..
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Old 11-06-2009, 02:17 PM
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Default Re: Beginning SEO - From Zero to Ranking

Quote:
Originally Posted by donnalong View Post
All of it together is confusing to me. There seem to be a lot of opinions and options. It seems to me like you are better off to pay someone to direct you to the "correct" answers than to waste a lot of time with mistakes based on varying opinions and mis-understood information. Why not hire someone like REW or Eric Blackwell or someone like that to get you started down the "right" path.

Sort of like hiring a professional Realtor to direct you to the "best" neighborhood for your family..
I see where you are coming from. Having all this information can be overwhelming. SEO is quite easy to understand though.
Here is a few steps I suggest you take:

1. Building Content for your site - Make sure your website is user friendly and has a very good internal linking structure. Link Relevant Pages together.

2. Submit Your Site to Key directories like DMOZ.

3. Setup A Blog ( REW is a good place to Start ) and become an active blogger.

4. Submit Articles to Article websites like PRWEB.com etc...

So basically....BUILD CONTENT ON SITE, then BUILD BACKLINKS

Enjoy.

ps: Have Patience.
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Old 11-06-2009, 02:33 PM
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Default Re: Beginning SEO - From Zero to Ranking

Quote:
Originally Posted by donnalong View Post
Why not hire someone like REW or Eric Blackwell or someone like that to get you started down the "right" path.

Sort of like hiring a professional Realtor to direct you to the "best" neighborhood for your family..
Good idea!
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Old 11-06-2009, 04:28 PM
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Default Re: Beginning SEO - From Zero to Ranking

Quote:
I see where you are coming from. Having all this information can be overwhelming. SEO is quite easy to understand though.
Sounds pretty easy.... So.... your #1 for city real estate in your area?
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Old 11-18-2009, 06:40 AM
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carlosreym carlosreym is offline
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Default Re: Beginning SEO - From Zero to Ranking

Thank you Jamesww - I have been taking your advice and focusing first on content which I have the most control over. I am getting about 5 registrations a week and I am no where near the top 10. Still not a high volume of traffic but at least something. I understand the process to be time consuming - Although I am not sure how to gauge this but my market does not seem to be to competetive. I have targeted the top 4 sites and went after those keywords do you think that is a mistake?

How does anyone do real estate when you constantly have to do SEO?
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