I'm currently teaming up with Morgan and crew in Nanaimo to develop a drip email campaign.

I'd like to get some realtor feedback on the following question:

What are the best tips that you often find yourself giving to home buyers?

Thanks for taking the time to answer these questions. I'll be trying a couple different angles with the emails and will be sure to let you all know the results.

Truly,
John W.

IMO, keep the e-mails short. Ask one question in the body of each e-mail trying to solicit a response from them. Such as:

Do they have any questions about how to best use the IDX?
What is your time frame for moving?
Do you have a home to sell?
Are you working with a Realtor?
Have you been preapproved for your mortgage?

IMO, the goal is to engage them in a dialogue, then they will gain faith in you and you are much more likely to gain a client.

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Eddy Kicker
Greenville SC Relocation Specialist
Greenville SC Real Estate
Simpsonville SC Real Estate
Greer SC Real Estate

Thanks for your expertise Eddy,

How often do leads respond (roughly)?

Not a high percentage but have certainly engaged with more users using the drip then just letting them use the site and trying a hit and miss approach. Think you will be like me and constantly try to fine tune your drip e-mails in attempt to increase the response rate. You have your e-mails forwarded to them then pop the account from them.

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Eddy Kicker
Greenville SC Relocation Specialist
Greenville SC Real Estate
Simpsonville SC Real Estate
Greer SC Real Estate

Thanks for tips Eddy. Its a great idea to make a call to action. I would just send them info. I always try to include a short paragraph about re news or recent statistics. Then on the bottom of every email I include buyer and seller tips. I'm going to have a little call to action with all that info now.

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Alex G.
Portland Real Estate and Vancouver Washington Real Estate. FREE LIST OF BPO COMPANIES

Great. Any other ideas out there?

If you could educate the entire public at once on a point about buying a home what would it be?

I don't want to educate the entire human buying public. I want to attract a certain type of buyer in a specific geographic area where I am concentrating my efforts.

If the buyers and sellers do not value the service I provide.......

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David Pylyp

E: david@davidpylyp.com

West Toronto, Etobicoke and Mississauga
Elegant Homes in West Toronto
Humber Bay Shores Condos - west Toronto

I've heard not to use salutations (like DEAR) and that you should keep the subject to three words if you can. Does that ring true with anyone?

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Superior Real Estate Services for Katy Texas and surrounding areas.

Katy Texas Real Estate
Katy Texas Events Blog

Great post. I tend to set up buyers on my drip campaign with tips and tools, but also send them statistical data and news articles.

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Dylan Darling
Your Bend Oregon Real Estate site featuring Bend Real Estate for sale. Search for Bend Oregon homes for sale.

I'm new to drip e-mail, but I'm thinking that short e-mails that ask questions are the way to go, like Eddy said. I say this based purely on personal reflection, because it's the short e-mails that I respond to all day, while a lot of the spam I get has tons of information in it that I immediately delete.

We need to start a dialogue with our potential customers.

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Portland Real Estate | Portland MLS | Portland Neighborhoods
Milan Cole, Broker
Oregon First
(503) 953-3416