I was just looking at my numbers for the year so far. It's always fun to look at the amount of leads we get and then what happens to them. My LCA's (lead conversion administrators) and I met this morning and decided that the coming year, 2010, we will work more on converting leads based on price verse trying to convert everyone. My goal next year is to convert less sales but more dollars. This year our transactions are up, but dollars are down. Our software allows us to search leads by price range...we shall see!

One thing I never checked, until this year, is how many deletions, unsubscribes and bounced emails and then look at my lead conversion. Deletions on our site are bad emails. That is the only reason we would delete a lead. Unsubscribes are kept in our CRM to use at a later date...not sure for what yet but I'm a pack rat, I hate to just delete them!

So here are the numbers through October.

Leads - 13,137

Bad Email Addresses (deletions) - 4,102 (Only 1,644 have been deleted. We just had a problem with our bounced email system recently and are going to unbounce all these to see which emails are actually bad.)

unsubscribes - 580

This leaves means that 31% of our leads have bad email addresses. This number should change based on our unbouncing we are doing today. In the past we have averaged around a 20% bad email rate.

So what does this look like to the business? In the past all my numbers were run just on raw leads. However, by taking out bad email addresses, which makes sense since they really aren't leads, it give me a different picture of my business.

Total Good Email Address Leads - 9,035
Sales so far in 2009 - 295 transactions through Oct. 31
1 Transaction in 30.63 leads. Currently we have 40 short sales on the board but we all know we can't count on eating dinner with those!

Anyway, I just thought this was interesting and I always like to share what I find because it's fun to me! I know, I need to get a life!

__________________
Mitch Ribak
The eHomes Realty Network
www.ehomesrealtynetwork.info
mitch@ehomesrealtynetwork.com
http://www.ehomesrealtynetwork.com/i...fm/Mitchs_Blog
(321) 258-4150