[Tim Shepard Destin]

Good review mindwarp.

I don't know anything about the design end, but from a practical standpoint I would add:

1. Return on Investment - That's the key, not cost. There is no comparison, custom IDX wins hands down. Although you'll close many more deals with custom IDX, it only takes less than one to make up the difference.

2. Flexibility - custom IDX wins hands down. For example, say you want to start a ppc campaign for golf course homes in your area. With custom IDX, you can create a landing page that only shows golf course homes. IDX Broker doesn't have this capability.

3. Website Development - custom IDX wins hands down. For example, say you want to create a page on your website that only displays homes in a specific neighborhood. Custom IDX, no problem, IDX Broker, Good luck.

4. Email Searches and admin panel- IDX Broker wins this one, at least when compared to REW. The "basic" control panel and format of emailed listings is much better than REW's basic package. HINT

In my opininon there is no comparison between the two tools. I use the word tool because that's what an IDX really is. Like any tool, a custom IDX is only effective if you really know how to use it.