[Memphis]

So, I am playing around with checking some SERP's ( I don't do it that often) and I notice that my REW blog is in the top 10 for "Collierville Real Estate". I don't remember writing anything on Collierville real estate (yet) for my REW blog, but out of excitement I click the link.

http://www.realestatewebmasters.com/...e-real-estate/

I forgot I set that up as a category because I figured I would be writing an article about Collierville real estate shortly and I should have a category for it. There is no content there, and it ranks in the top 10 in Google. That blows my mind that REW has that much authority to rank in the top 10 with zero content. So to recap the true lesson learned (I think) -- have categories with KW targeting as well as articles with in those KW targeted categories. The actual category page carries a lot of weight evidently.Add some content and BAM!