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Real Estate and Google By far the leader of the Search Engine Pack, a real estate site ranking at the top of Google, is an amazingly powerful lead generation tool. Discuss how to rank your real estate site in Google HERE!

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Old 05-16-2007, 11:25 PM
Mike Colpitts Mike Colpitts is offline
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Default Re: Google removes credit for reciprocal link accumulation on real estate websites

One of the big seo spokesmen for Google, if not the biggest, Matt Cutts has said on his blog that recip links are being given less weight. To take that another way -- recips are old and they're history! Maybe that's wrong but isn't there alot to what Matt says that way? He usually gives as much info as he can I think anyway and as we all know it all has to do with the algos.
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Old 05-17-2007, 01:15 AM
netstorm netstorm is offline
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Default Re: Google removes credit for reciprocal link accumulation on real estate websites

Recip links will never go away, and people don't seem to understand that. He says they have less weight yes, but think of the benefit of the anchor text + the small weight of the link itself.

Most likely if you ever get a natural link it won't be "Dallas Texas Real Estate" which is worth much more then "Bobs business site". If you head over to www.johnchow.com you will see what I mean. He has done over 700 reciprocals with people and had them do anchor text "make money online" and he now has PR6, and making over $120,000 a year off the blog itself.

Not only does the anchor text help, but the site content itself helps as well. If the site is based on real estate, and it has your anchor text coming in you are going to see a better boost then getting a link from a high pr casino site and a bad anchor text.

To be honest the best thing you could ever do is get reciprocal links from real estate agents from your office, or in your area that have relative keywords. If you are a Seattle Real Estate Agent, and your friend is also, but maybe from across town you could trade with them and increase your ranking much more then if you did with an agent in Florida.

I took a site for a client that wasn't ranked, and in three months was number two to the manufacturer itself. I exchanged links with anyone ranking high up in the serps with the same type of products. The problem for them was that they didn't link to each other. I ended up having only about 15 exchanged links, but with quality sites related to the product, and with the anchor text for the product.

To be number one for the keywords you need, always stay one step ahead of the other guy. If you look at any of the top agents listed for any city, they usually have a decent amount of content plus many links coming in.

Add a blog to your site, submit it to a few hundred rss aggregation sites. Here
And write articles and submit to Ezinearticles.com, goarticles.com, and the other couple hundred.

Even if google sees duplicate content it doesn't matter, because the links still count for something, plus I usually get a few hundred hits off my articles a month. Also people can use your articles on their sites. Remember to use viral marketing any time possible.
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Old 05-17-2007, 02:02 AM
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Default Re: Google removes credit for reciprocal link accumulation on real estate websites

Quote:
Originally Posted by netstorm View Post
Recip links will never go away, and people don't seem to understand that. He says they have less weight yes, but think of the benefit of the anchor text + the small weight of the link itself.

Most likely if you ever get a natural link it won't be "Dallas Texas Real Estate" which is worth much more then "Bobs business site". If you head over to www.johnchow.com you will see what I mean. He has done over 700 reciprocals with people and had them do anchor text "make money online" and he now has PR6, and making over $120,000 a year off the blog itself.

Not only does the anchor text help, but the site content itself helps as well. If the site is based on real estate, and it has your anchor text coming in you are going to see a better boost then getting a link from a high pr casino site and a bad anchor text.

To be honest the best thing you could ever do is get reciprocal links from real estate agents from your office, or in your area that have relative keywords. If you are a Seattle Real Estate Agent, and your friend is also, but maybe from across town you could trade with them and increase your ranking much more then if you did with an agent in Florida.

I took a site for a client that wasn't ranked, and in three months was number two to the manufacturer itself. I exchanged links with anyone ranking high up in the serps with the same type of products. The problem for them was that they didn't link to each other. I ended up having only about 15 exchanged links, but with quality sites related to the product, and with the anchor text for the product.

To be number one for the keywords you need, always stay one step ahead of the other guy. If you look at any of the top agents listed for any city, they usually have a decent amount of content plus many links coming in.

Add a blog to your site, submit it to a few hundred rss aggregation sites. Here
And write articles and submit to Ezinearticles.com, goarticles.com, and the other couple hundred.

Even if google sees duplicate content it doesn't matter, because the links still count for something, plus I usually get a few hundred hits off my articles a month. Also people can use your articles on their sites. Remember to use viral marketing any time possible.
Thanks for your input, and this leads me to a question. Since there are several areas throughout the country that happen to have the same name asmy city, Im thinking it will be much easier to exchange with them because we arent competing with each other.

In other words, should I be exchanging with any site that has my city name in the title whether it's in my area or not?
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Old 05-17-2007, 02:42 AM
netstorm netstorm is offline
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Default Re: Google removes credit for reciprocal link accumulation on real estate websites

Yes definitely do that. As long as you can trade with sites that have part of your key phrase in it then you will be good. So for Real Estate you can trade with any agent. For the word Oakland it could be any site relating to Oakland in California, or elsewhere although having California in it will help a lot more. Just remember it in the terms that any site that is based on Oakland Ca Real Estate is going to give you the most points. Heres a basic scale.

Sites Based on the following
---------------------------------------------
Oakland Ca Real Estate 1 way link to you 100%
Oakland Ca Real Estate exchanged links 50%
Oakland Ca 50% 1 way
Oakland Ca 25% Exchanged
Real Estate 50% 1 way
Real Estate 25% Exchanged
Oakland 12.5% 1 way
Oakland 6.25% Exchanged

Now you also have to factor in the sites pagerank + if it's coming off the persons main site, or a link page with tons of links. Usually if a page has over 10 links going out its garbage. Try to aim for a page with 5 links or less going out if it's a link page.

These are just basics, and you still need the keyword to be prevalent on your page. Theres a lot of sub details that matter, but this is a basic guide.

After looking over this, I find that the best thing you could do is go for California Real Estate sites, from cities allover California. This will give you the Ca Real Estate piece you need, and you should also get the word Oakland as much as possible. I would try and do the following.

40% Ca/California Real Estate
40% Oakland
20% Oakland Ca/California Real Estate

Make sure your links that come in always say Oakland Ca Real Estate like your signature. Also if you are on a links page write the largest paragraph allowed by them with the words in it so that when the Serps look at the page they see more text talking about Oakland Ca Real Estate. If you are able to trade with the front page with someone you most likely will not have the option for a paragraph, but thats not really needed as you will get a larger boost from the front page link itself.

If you have any other questions let me know.
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Old 05-17-2007, 10:49 AM
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Default Re: Google removes credit for reciprocal link accumulation on real estate websites

Quote:
Originally Posted by netstorm View Post
Yes definitely do that. As long as you can trade with sites that have part of your key phrase in it then you will be good. So for Real Estate you can trade with any agent. For the word Oakland it could be any site relating to Oakland in California, or elsewhere although having California in it will help a lot more. Just remember it in the terms that any site that is based on Oakland Ca Real Estate is going to give you the most points. Heres a basic scale.

Sites Based on the following
---------------------------------------------
Oakland Ca Real Estate 1 way link to you 100%
Oakland Ca Real Estate exchanged links 50%
Oakland Ca 50% 1 way
Oakland Ca 25% Exchanged
Real Estate 50% 1 way
Real Estate 25% Exchanged
Oakland 12.5% 1 way
Oakland 6.25% Exchanged

Now you also have to factor in the sites pagerank + if it's coming off the persons main site, or a link page with tons of links. Usually if a page has over 10 links going out its garbage. Try to aim for a page with 5 links or less going out if it's a link page.

These are just basics, and you still need the keyword to be prevalent on your page. Theres a lot of sub details that matter, but this is a basic guide.

After looking over this, I find that the best thing you could do is go for California Real Estate sites, from cities allover California. This will give you the Ca Real Estate piece you need, and you should also get the word Oakland as much as possible. I would try and do the following.

40% Ca/California Real Estate
40% Oakland
20% Oakland Ca/California Real Estate

Make sure your links that come in always say Oakland Ca Real Estate like your signature. Also if you are on a links page write the largest paragraph allowed by them with the words in it so that when the Serps look at the page they see more text talking about Oakland Ca Real Estate. If you are able to trade with the front page with someone you most likely will not have the option for a paragraph, but thats not really needed as you will get a larger boost from the front page link itself.

If you have any other questions let me know.
Thanks for your analysis, very helpful.

Two things I'd like to ask you.

What is your view on the significance of allinanchor rankings? Im currently #3 allinanchor for oakland ca real estate, I've been told I need to wait for my links to age before my real ranking catches up to the allinanchor rank. So how much help will it be to keep getting links with that anchor text if Im already ranking in the top 5 for allinanchor?

Second, Isnt it good to vary the anchor text so it looks more natural?
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Old 05-29-2007, 11:39 AM
cirilo cirilo is offline
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Default Re: Google removes credit for reciprocal link accumulation on real estate websites

Morgan,

I'm not sure if that has been discussed before in this thread, but don't you think that having most of your clients websites hosted on the same class C ip range could have an effect and could explain what is happening now ?
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Old 05-31-2007, 11:46 PM
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3plains 3plains is offline
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Default Re: Google removes credit for reciprocal link accumulation on real estate websites

Quote:
Originally Posted by cirilo View Post
Morgan,

I'm not sure if that has been discussed before in this thread, but don't you think that having most of your clients websites hosted on the same class C ip range could have an effect and could explain what is happening now ?
So what's your guy's thoughts on websites hosted with the same class C ip range? I don't see it a problem as long as each site has it's own relevant, unique and quality content.

I am sure having sites on the same class C is a flag for google, but doesn't necessarily mean you will get sites discounted.

Any truth to websites on the same class C getting sandboxed? Reference: http://www.andyhagans.com/Jump-start...ilding_WEB.php

I have read this articles, posts, blogs and a lot of other crap out there on the internet about class C and it pretty much goes in circles.
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Old 05-17-2007, 07:06 AM
Micheal Pannell Realtor's Avatar
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Default Re: Google removes credit for reciprocal link accumulation on real estate websites

i wonder how it would affect google and my rankings if i did a relocation network for Texas. I know it might help my customer and people moving from out of state.
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Old 05-17-2007, 07:52 AM
netstorm netstorm is offline
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Default Re: Google removes credit for reciprocal link accumulation on real estate websites

I'm sure it would work well as long as you do it right. Use thishttp://tools.seobook.com/general/keyword/ to figure out which key phrase you would use. The phrase "texas relocation" was estimated at 2,044 times searched between the search engines last month. Note that the program is always exact for yahoo, then it estimates the other ones.

Anyways, pick what you want to do, see what competition there is for that phrase, then see if it's worth your time.
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Old 05-17-2007, 07:58 AM
Jay Griffin Jay Griffin is offline
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Default Re: Google removes credit for reciprocal link accumulation on real estate websites

I have seen this a couple of times but didn't take the time to do a screenshot. However, Max at ibsteam.net did. That being the site that ranks#1 for "phoenix real estate" in the SERP's displays in the results 2 links to links pages. Interesting:

http://www.ibsteam.net/search-engine...-or-is-it.html
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