[mikelong]

hello all,

i've been doing the google adwords.

does anyone know how to turn off the content network campain?

thanks,
michael

[mikelong]

never mind. i found it:

Campaign Summary -> (Select a Campaign) -> Edit Settings -> (You
will see a highlighted tab on the right hand side of the page. Here
you can disselect the "Content Network" option)

[Michael A Crider]

Have you had much success with ad words... this is something i've been considering.

[rogerwillson]

Originally Posted by Michael A Crider

Have you had much success with ad words... this is something i've been considering.

Hi

I am giving you some information related to Google ad words. Hope you find it useful.
The past few years have witnessed the morphing of search engine optimization (SEO) into search engine marketing (SEM). And, as you are undoubtedly aware, SEM is a multi-faceted endeavor that demands careful integration of online marketing strategies. Today's astute SE marketer knows that page optimization, inbound linking strategies, and paid placements all dovetail together to form the winning combinations that drive traffic to sites that generate profits.

Of course, one of the cornerstones of SEM is Google's AdWords Program. However, unlike traditional pay-per-click advertising where the top placement is awarded to the top bidder, AdWords uses a formula that allows the underdog to triumph over advertising behemoths who might otherwise just buy the top ranking. On AdWords, one can rise to the top of the listings with a lesser bid by simply offering a more compelling ad that motivates visitors to "click" more often.

[Joelrunner]

Adwords can be successful only if you get cheap and extremely targeted keywords. If not you will blow your budget. The popular keywords are expensive and so you will need to find "buying" keywords - where the user is ready to take a buying decision, and that way you can minimize your cost and get higher conversions at the same time.

Regarding finding "buying keywords", you are absolutely right. Neighborhood level keywords are an excellent example - however it's rare that Adwords allows those types of keywords because the search volume on them is so low. The good news is that neighborhood keywords are a piece of cake to rank organically for.

In terms of blowing your budget - I wouldn't attribute buying high-volume competititve keywords to that as much as having a website that doesn't convert. You can always set daily budget limits to make sure you don't spend more than you're comfortable with.

[ryan01]

ad words works well for us... you can really spend alot though!

[SCP]

@Michael A Crider - Ad words can be a great way to generate leads. However, you need to setup your campaigns properly. Otherwise you can waste a lot of money on bad clicks. If you are interested, I would suggest contacting RonnieG. He really knows Ad words well.

[RonnieG]

There are lots of great tips and advice in the Pay Per Click threads on this forum.

[Michael A Crider]

so how does adwords compare to these flat monthly programs various companies offer? ie: one company offered Houston TX Realtor for $120 per month as a sponsored link.

[RonnieG]

Flat rate programs: Typically only one or two very specific keyword phrases, and generally very expensive ones, depending on the market. $120/mo = maybe 60 to 120 visitors, depending on PPC costs in that market. They sell other keyword phrases to other agents in your market.

AdWords: potentially hundreds of targeted keyword phrases of your own choosing. Visitors and total costs generally about the same, depending on market.

Both: Visitors is NOT the same as leads! Converting visitors to leads is the responsibility of your website lead capture process.