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Old 02-01-2008, 05:25 PM
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Default Re: Car as Buyer's Incentive?

I'll never forget a story I read at least 10 years ago when million dollar homes were a dime a dozen in CA & they were just sitting on the market. One house was on the market for over a year & the sellers were getting desperate. They got a new agent who thought outside the box & she noticed a nice but not new Jaguar in the garage. She asked how much it was worth. I think it was around $30,000 but don't quote me.

She told the seller to throw it in the deal and the advertising read something like buy this house, get this Jag...

The house sold very quickly. With today's RESPA rules I'm not sure how this would work.
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Old 02-02-2008, 06:37 AM
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Default Re: Car as Buyer's Incentive?

On one hand, I think buyers who purchase from large homebuilders are being trained to expect incentives ... upgraded appliances, cash for landscaping, etc.

However, I believe buyers who are purchasing from J6P homeowners see incentives as gimmicks and distractions.

I've got to think that reducing the sales price will move a typical home more quickly than "sweetening" the deal with a car. Unless, like in the example above, the car is something the buyer sees and really wants.

Also, the financing issue becomes sticky as others have noted.
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Old 02-03-2008, 07:01 PM
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Default Re: Car as Buyer's Incentive?

This is quite funny to me as I work in overseas property based in Ireland and now some developers in dubai are offering similar incentives to sell property in Dubai to the irish market. When selling international properties to irish investors, they are sceptical of inflated prices abroad and offering even rental guarantees gets them jumpy over prices, now throwing cars into the deal just makes them think developers profit margins are way to high and puts them off buying. This is just how I see it applied to my niche!
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Old 02-13-2008, 05:38 AM
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Default Re: Car as Buyer's Incentive?

I have only seen this done with New Homes in Developments, but as the others have already stated. Lowering the price o throwing in $$$ for Landscaping Upgrades, Pool, Hot Tub would be much more appealing.
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Old 02-14-2008, 11:14 AM
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Default Re: Car as Buyer's Incentive?

Does the Residential Service Contract cover the car when it breaks down?

Seriously, ALL incentives to the buyer are just another form of cash. A free car, paid closing costs, new carpet, etc. These things are all factored in to the price. If you spend $3000 on flooring to help the home sell, that just gets added to the price or it limits how much you can come down in price. I'm sure the buyer would rather just have the money or a lower price on the house.

A car, of all things, would just get complicated with TT&L and other issues.
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