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Direct Mail Marketing Real Estate Agents use direct mail marketing as a staple for prospecting and following up with clients. How effective is your mailout campaign? Discuss direct mail strategy here .

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Old 02-04-2009, 07:11 PM
mikey mikey is offline
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Default Selecting homeowners for card mailing lists

I have a farm list provided by escrow. I am removing corporations, attorneys, accountants, trusts and real estate companies from the list, figuring they would already have someone in mind should they decide to list.

Would you agree with me or do you think I should keep the other entities (except for real estate companies) on the list?

Thanks, Mike
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Old 02-05-2009, 05:22 AM
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FairwayandIsle FairwayandIsle is offline
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Default Re: Selecting homeowners for card mailing lists

I would keep them, you never know what could happen.
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Old 02-05-2009, 06:47 AM
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Bigtoe Bigtoe is offline
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Default Re: Selecting homeowners for card mailing lists

I like to remove anybody who bought after 2003. Concentrate on those with enough equity to compete in this market.
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Old 02-05-2009, 08:22 AM
Susan Zanzonico Susan Zanzonico is offline
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Default Re: Selecting homeowners for card mailing lists

Quote:
Originally Posted by mikey View Post
I have a farm list provided by escrow. I am removing corporations, attorneys, accountants, trusts and real estate companies from the list, figuring they would already have someone in mind should they decide to list.

Would you agree with me or do you think I should keep the other entities (except for real estate companies) on the list?

Thanks, Mike
Mike, I don't think I'd send them mailings as frequent as past clients, friends, etc., but you might want to hit them up with something a few times a year because...I agree, you never know.
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Old 02-05-2009, 11:32 AM
mikey mikey is offline
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Default Re: Selecting homeowners for card mailing lists

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Originally Posted by FairwayandIsle View Post
I would keep them, you never know what could happen.
These are larger sized postcards and cost 80 cents each to mail, therefore I want to trim the list and try to get the most bang for the buck.

Thank you all for the suggestions.
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