[HawaiiRealEstateReporter]

I am curious about others conversion rates from PPC traffic, clicks to leads.

First I will share: we are getting 10-15% conversion rate of clicks to leads from Google and Yahoo PPC using a landing page with forced registration to search. About 25% of the leads are bogus, but thats ok, its a numbers game. We did some split testing on the landing page to acheive that conversion rate BTW. Im pretty happy about that number but theres always room for improvement eh?

I am curious to hear about others experiences are, from PPC only, because thats the method where you really have control of the user and keywords, and can track it easily, send them to a specific landing page.

IE Are you doing forced registration right off the bat vs letting them view 0-3 property details first then requiring registrations, vs no requirements at all., etc etc.