[over40]

I am trying to gain a greater understanding of the value of linking to other websites, both in terms of increased traffic and monetary value.

If I am approached by a real estate site that is getting 25k hits per day, and they want me to pay to link to it... how do you determine the value of something like that?

If 3,000 other agents are also linking to the site, does the fact that there are that many similiar links help me in the long run? I guess it would but how do you put a dollar figure on that?

do paid ads in directories help?