Re: Mailing Lists
I think direct mail, although it works for some people normally takes a while to start producing bankable results. While you are thinking about doing that I would also start to investigate pay per click on Google. When you consider the costs of producing the piece and mailing, it generally runs in the neighborhood of 50 cents per piece and probably 97-99% of them are tossed in the trash. The same money would potentially generate more responses on line. Most buyer's start their search for a home online. Especially younger buyers. This site has a lot of good info on PPC if you search the database. You already have a search tool on your website, that's what most people are looking for. You would have to tweak your website and create landing pages etc. but I think you would get more bang for the buck that way.
I don't do PPC because I get a fair amount of traffic organically online, but if I was starting over, that is the route I would take.
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