You have to be willing to walk away from a deal if you aren't getting what you want out of it.


If you aren't willing to potentially lose a deal - then your customers will sense the weakness, and beat you up on your commission.




We tell them flat out: "This is what we charge. Yes its expensive and more than most other real estate agents are going to charge. We're worth it."

If they insist that XYZ Agent is cheaper - and that if we just meet what he's willing to charge, that they'll go with us - we tell them to go with him and try him out.

If the other guy sells it, great. If he doesn't, give us a call.



Only time we ever consider cutting our rate is if we are getting both sides of a single transaction. We'll drop 1% if we are getting both sides.

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Jennifer Karlen & Jon Karlen
Kentucky Horse Farms - Louisville Kentucky Real Estate - Lexington Kentucky Real Estate
Serving the Louisville KY metropolitan area including Jefferson County - Prospect Shelby County - Shelbyville Oldham County - Goshen, La Grange and the Lexington KY metropolitan area including Fayette County - Lexington Woodford County - Versailles Scott County - Georgetown Jessamine County - Nicholasville