Good topic Rose - I love bio pages, especially since we have so many clients who we write for but will never meet. It gives me a little snapshot that helps me think of them when writing, or might inspire an article idea.

When I was looking for my first home I had a bad experience with a realtor who thought he could pressure me because I didn't know what I was doing. Bad move on his part, because I quickly found another agent. Because of this I am always a little suspicious of realtors who appear overly slick, so in addition to the achievement/education stuff, I like the ones who mention their families, pets and/or outside interests. It humanizes them and makes me feel like they are people I can trust. Faulty reasoning, I know - it's sad but it's true.

Of all the clients pages I've seen, my favourites (and the ones that stuck in my head) are one for a mom/daughter/son-in-law combo who talk about their new addition to the family, and a brother duo who have photos of mountain biking and walking a dog in the forest. Slick marketing ploy? Perhaps, but even if I question it I still buy it. My least favourite are the ones that just use a lot of adjectives to convince me that they are the best/most trust worthy, etc. I say, "show don't tell".

I also like when they include photos other than the standard head shot.

Would I feel the same way if I was a business investor? Maybe not - but for the residential market I want real people who are going to look out for me.

Are there any realtors out there who have personalized or depersonalized their bio? How did it effect business and/or traffic?

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Sara
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