The website I currently get leads from markets a high-end golf community of residents and second home buyers, so I don't know how to approach it sometimes. I’ve had more success going with their first name, but at times I felt some leads act cold if I approached them by their first name, especially women.

Something else I have noticed is that when I write to someone with Mr. or Ms., they tend to reply to me by just saying “Hi”. In contrast when I write by first name, they usually reply saying “Hi Carlos”.

I’ve also made changes, like starting off with Mr. and then after a few emails start addressing by first name, and I’ve also made mistakes like addressing someone with Dr. First Name instead of Dr. Last Name, it is just that this is something complicated but I think very important. That first contact email could make you or break you.