When it comes to Twitter, most people including real estate agents scratch their heads and wonder how they can use it to help their business.
Here is one way...
If you are unsure what Twitter does, essentially it is like a very brief blogging tool. The idea was for friends to be able to quickly let each other know what they are doing. Twitter has evolved in such a way that many thought leaders use it to market their services quickly, easily and best of all, free.
So how does that help Real Estate Agents?
Well, they key here is that Twitter lets you receive updates as they are called from chosen people via SMS or text message.
If you are a buyers agent with a list of hungry buyers, have them 'follow' you on Twitter and make sure they set it to receive text messages. When a hot new property becomes available, you simply send one text message or an email to your Twitter account and you can instantly send this message to all of your buyer prospects phones!
Imagine this scenario...you come across a great deal on a house you know will sell quickly. You send out the following text message to your prospects via Twitter: "Just listed! 3 bedroom house in x part of town. Brand new kitchen and bathrooms! This will be gone quick. Want to see it? Call now - 555-1212"
The beauty here is speed and personal contact. When people get a text message they usually check it right away and it also feels more personal than email which many people are continually ignoring.
This method also keeps you front of mind for those buyers who have cooled off. They keep seeing your messages so when they are ready to buy, your the guy or gal they think of!
Next time...how sellers agents can use Twitter to grow their business.
Care to follow me?
http://www.twitter.com/russellreynolds