Re: Importance of keywords in domain names.
Keywords in a domain name help but it is not necessary. If you have keywords in the domain you will have to do less work for that keyword to stay at the top of SERPs. It is a huge plus in Yahoo and a lesser positive in Google. I will look for the video again but their is a clip of Matt Cutts being asked if Google cares about keywords being in the domain name and he responded "yes, because it matters to end users." Now does this mean we should run out and get a keyword heavy domain for every keyword we are trying to rank for, no. But, if there is a major keyword that gets a substantial amount of traffic in your market it makes sense to have a domain name with that keyword in it. I still do not understand why this is up for so much debate there exists tons of evidence that keywords in the domain help in fact it probably has the second most evidence for assiting in rankings second only to link building.
In conclusion does it help to have keywords in the domain absolutely is it a necessity, no. Some will be of the opinion that a domain that allows one to build a brand is more important than the added benefit to rankings one gets from the keywords in the domain. That argument has merit. The argument that keywords in the domain are not helpful does not.
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