It will go nowhere unless they can improve results like this:
http://www.bing.com/search?q=atlanta...tate&form=QBLH
Notice how many subdomains come up from number 2 to number 100 listing results or something. That doesn't even qualify as good enough to be embarrasing. It's the same crappy results from msn - which means once they run out of tv advertising dollars, they will tank - unless they improve which is not likely.