Re: Importance of keywords in domain names.
While keywords are really important, I think link popularity is 800 pound gorilla.
To win with Google, you have to think like Google… As stated above, keywords are relatively easy to manipulate. Therefore, it is entirely possible for the website owner to tweak his keywords until he ranks well. Google works very hard to law for "honest" search results and attempts to thwart attempts to manipulate ranking. With this in mind, Google gives more weight to link popularity. This is due to the fact that is much harder to manipulate…
Of course, Google needs the keywords to "know" what the site is all about. Knowing this, keywords will always have their place in the SEO world…
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