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Originally Posted by Discover Davis Homes
There will be people who tell you it does but just think about sites that rank well where the URL has nothing to do with keywords they are targeting - also if the domain name was so important - wouldn't that mean that sites would only rank for specific terms?
Pick a name, design a good site and then optimize for whatever terms you are trying for. You gotta give up on that domain you wrote about in the other thread - it will only cause you trouble later. Real Estate agents KNOW all about this - for the most part realtor can not be used in a domain name - we probably all know people that this has been a problem for. Trust us on this.
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Just because a site gets an advantage in ranking well for a keyword in SERPs because of having keywords in the domain does not suggest that then the site will only rank well for that keyword. The two premises are not equivalent nor are they necessarily linked. Every so often this discussion comes up on forums and the answer is simple. Yes, having keywords in the domain gives you an advantage for ranking for a specific keyword. Do you need to have keywords in your domain name to do well in SERPs. NO! Will having keywords in your domain prevent you from ranking well for other keywords. HECK NO! If you happen to be lucky enough to pick up a domain name that has your keywords in it great. If not don't sweet it.
If anyone wants to see sites using keywords in the domain ranking well or an extended period despite not having many backlinks or content let me know. I have several that I did tests with. Including some that are moderatly competitive. Just remember if you are going after a highly competitive term you will still have to do all the backlink building and on page SEO to rank well. Having keywords in your domain is not the magic bullet it just supplies a small benefit.