Originally Posted by loudog

Calling right away is vital.

Even 30 minutes after the inquiry arrives is way too late. Waiting longer than 5 min. to make the call has a 46% lower rate of qualification than those called in less than 5 minutes. The under 5 minute response vs. the over 30 minute response decreases your chances of conversion almost 100 times! What makes the most difference is the type of inquiry it is. If it is an information request, the lead will be thankful for a quick response. If it is a registration contact, they may get a little uneasy with a fast response.

As for the big brother thing? There are responses to objection that can soften that blow.