I'm cool with you disagreeing with me Terry, but we are not disagreeing. It IS about ethics - although there are some exceptions where its about ignorance.

The problem is when they say I cant use the term at all: not just governing the unethical use of the term by mls members who misrepresent the truth. There are already laws about deceptive advertising. It becomes an issue when I cant optimize for the term MLS but HomeGain or Zillow or any of a zillion other sites out of the reach of the local MLS can. That becomes a restriction of trade that is subject to anti-trust laws and they will get slapped silly, regardless of their rules.

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Bob