I ran into this on another blog and thought it was pretty funny.
Dave Pasternack posted this article:
http://www.dmnews.com/cms/dm-news/se...ing/38695.html
It got pretty heated reviews from SEO's everywhere, and there's apparently a contest to rank for the keyword "Dave Pasternack".
After you read the first article, check this out:
http://www.webconnoisseur.com/blog/seo/my-seo-cake/
Not as funny, but a pretty solid response.
Anyways, thought I would share.