2005 National Association of Realtors® Profile of Home Buyers and Sellers

ResaleBroker · 09-29-2006, 02:04 PM

Has anyone seen the 2005 National Association of Realtors® Profile of Home Buyers and Sellers? I was reading an overview: http://www.realtor.org/PublicAffairs...6?OpenDocument

...and was curious about the 10 other categories and their percentages mentioned in this quote:

Quote:

Seller responses are comparable: 43 percent chose agents based on a referral by a friend, neighbor or relative, and 28 percent used their agent previously; 10 other categories were 5 percent or less.

Does anyone know what the other 10 categories were and their percentages?

RESteve · 09-29-2006, 10:24 PM

I just got back from a Keller Williams Mega Agent camp and they went over this. Though the premise was that you need to be creating clients that are core-advocates, it did give insight to the rest of the values.

Problem is is that I can't find my notes on that one slide! If I come across it I will post asap.

ResaleBroker · 09-29-2006, 11:09 PM

Quote:

Originally Posted by RESteve

Problem is is that I can't find my notes on that one slide! If I come across it I will post asap.

Thanks Steve.

David Abernathy · 10-04-2006, 08:05 PM

Jeff,

We have the book. I will try and get you the rest of the results Thursday!

Dave

ResaleBroker · 10-04-2006, 08:17 PM

Quote:

Originally Posted by KeysToFlorida

Jeff,

We have the book. I will try and get you the rest of the results Thursday!

Dave

Thank you very much Dave. I appreciate your efforts.

David Abernathy · 10-05-2006, 06:41 PM

Here you go Jeff!

43% - Referred by (or is) a friend, neighbor or relative
28% - Used agent previously to buy or sell a home
5% - Personal Contact by agent
4% - Visited open house and met agent
4% - Saw contact information of For Sale sign
3% - Referred by another real estate broker
3% - Referred through a seller's employer/relocation
3% - Direct Mail (Newsletter, flyer, letter, postcard)
2% - Walked into/called iffice and agent was on duty
2% - Internet site
2% - Newspaper/Yellow Pages/home book ad
*% - Advertising Specialty (calendar, magnet, etc.)

Let me know if you have other questions - thanks again for all you help when I found the site!!!

Dave

David Abernathy · 10-05-2006, 06:45 PM

Number of agents contacted before selecting the one to assist with Sale of Home:

74% - One
17% - Two
7% - Three
2% - Four
1% - Five or more

Thought you may find this interesting!!

Dave

kyle422 · 10-05-2006, 08:11 PM

"2% - Internet site" seems really low. I thought that would be much higher. I think in Florida or California that stat would be higher up in the list.

Thanks for the info Dave!

ResaleBroker · 10-06-2006, 09:41 AM

Great information Dave. Thank you very much!

I wonder how those stats stack up to how agents market to sellers.

Eric Blackwell · 10-06-2006, 06:09 PM

Resale;

I went to a conference the last 2 years where that EXACT question was on the table...It is interesting that these figures haven't changed much in the past 3 years (according to NAR).

My own experience is (as was said above) that the internet plays much more of a role than the 2% it has been credited with.

Jeff, you make a great point about Marketing $$$ and where they are being spent. In our office, we started 2 years ago to spend on the FUTURE of the market and not on the PAST.

I also started advising agents to ONLY spend ad money on the most effective channels in terms of $ per prospect contact THAT led to a sale.

1) Inventory advertising in Newspapers is USELESS.
2) Inventory advertising in Homes magazines is almost as bad

Dave--You make a great point as well about the fact that 74% of the folks go with the first REALTOR that they meet (errr who calls them back!)

Speed is the only way to capture loyalty in the internet real estate market.

Best;

Eric

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