On my website, I have a front-end login feature implemented, but I have never used it. I don't have MLS search implemented yet, so I really don't know what incentive to offer to the people that would sign up on my website.

Any marketing ideas? I can add a menu or items that would be only visible to the logged in people, but other than that, I really can't figure out what things to offer to make them come back or just sign up

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Chicago Real Estate | Real Estate Blog

If you are confused as to why the log-in is there, just think about the impact it makes on your viewers.

IMO, remove it.

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I know, but I really wanted to find a use for it. To make them sign up and attract more traffic.

Maybe I should advertise a lower comission if they sign up

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Chicago Real Estate | Real Estate Blog

Replace it with a form to sign up for your newsletter and send out local market statistics once a month. People love to know the inner workings of the real estate world.

I'm with pcdoc on this. I would only have something if I needed it, never for the sake of it.

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Charles Sweeney
http://SellYourHouseForFree.com

I have been wanting to learn how to add a log in feature to my website. I use Frontpage to make my site, and have been learning as I go. I wanted to get something up quick, so I built in a few days and will tweak, change and improve as I go. I have all of the mls search engines already set up for free... One thing I know people like is there own portfolio, where they can store their own properties they are interested in, so everytime they come back and log in, they will be there for them. The newsletter is another excellent idea that atxtrealtor mentioned. I have seen some nice ones that are automatically sent, you can decide layout and content as well.

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Victor
HotHoustonProperties.com
Surf-Masters.com