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| Pay Per Click Discuss pay per click marketing and strategies and how to get the most out of your PPC campaigns |
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If I have multiple ad groups within a single campaign, will the QS of better groups be adversely affected by ad groups that don't do so well? For example, I set up an open house broad keyword based ppc for an open house I held yesterday and it got 1000 imprressions but only 2 clicks. 1 of the clicks actually came to the open house and may buy the condo. My question is would it be a better idea to set up a second campaign in the future to avoid QS issues with the overall campaign?
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Ryan Ward, REALTORŪ - Keller Williams Realty Consultants. (404) 630-3187 Atlanta Real Estate - My featured area is Alpharetta Real Estate and it is where I call home. Read my Atlanta Real Estate blog. |
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QS is ad and keyword specific, and I have not seen any reports of negatives at the group level affecting the campaign.
Keeping all ad groups under the same campaign facilitates budget management and balancing. If one ad group (i.e.: community) is hot and another is not on any particular day, you don't have to manually juggle your budgets between them. Campaign level budgeting automatically does that for you. If you have issues with one ad or ad group, such as accidentally using the wrong display or landing page url, and Google suspends that one ad temporarily, it does not affect other ads in the same campaign. Finally, performance tracking multiple ad groups by campaign lets you more easily see which ad groups are performing best. Therefore, I strongly suggest NOT using separate campaigns, except for a few basic reasons: 1) Separate campaigns for groups of ads that will run nationally or internationally vs. local geo-targeted ads. Geo-targeting is available at the campaign level only. 2) Separate campaigns if you need to track and bill separately, as I do for a couple of local PPC consulting clients who are also my own team members. However, all of my other consulting clients each have their own Google accounts, which are billed directly to them, and I find that better for everyone. They can also take over and manage their own PPC efforts once I get them running well and stabilized, which generally only takes about a month. 3) Separate campaigns if you or your spouse are marketing something else with AdWords besides real estate. Google only allows one account per billing address. Violate that and you can be banned from AdWords.
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Ron Goodman, GRI, REALTORŪ Prudential Colorado Real Estate Denver Colorado Real Estate and Homes for Sale, AdWords PPC Consulting and Support for REALTORSŪ Hobby: Goodman Family History and Genealogy |
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Looks like right now I need to evaluate my setup.
I have 4 campaigns going City1 City2 City3 City4 Inside each campaign I only have one group and one ad. In each add I have lopped up all my different keywords/phrases (about 25 of them) with that particular cities name. I have read a lot tonight. I'm on PPC overload. I'm wondering if it might be best to swap that around and break it down into the home/house/re campaigns and add each city into each of those. Need to step back here and take it all in. PPC INFO OVERLOAD.
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Gwinnett Real Estate |
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Ron Goodman, GRI, REALTORŪ Prudential Colorado Real Estate Denver Colorado Real Estate and Homes for Sale, AdWords PPC Consulting and Support for REALTORSŪ Hobby: Goodman Family History and Genealogy Last edited by RonnieG : 03-03-2007 at 10:32 PM. |
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