Real Estate Forums

Pay Per Click Discuss pay per click marketing and strategies and how to get the most out of your PPC campaigns

Reply
 
Thread Tools Display Modes
Old 12-01-2006, 06:49 AM
Ryan Ward's Avatar
Ryan Ward Ryan Ward is offline
Uber Real Estate Webmaster
 
Join Date: Oct 2006
Location: Alpharetta
Posts: 3,290
Ryan Ward is on a distinguished road
Default CTR & time of day

I have noticed that my CTR is 2 or 3 times higher from about 4 in the afternoon vs before that. I am considering only running my ads during those times during the week and all day on the weekends. I believe I will still reach my daily budget by doing this, but, I am not sure. Has anyone played around with this enough to return any guidelines or thoughts on this?
__________________
Ryan Ward, REALTORŪ - Keller Williams Realty Consultants. (404) 630-3187
Atlanta Real Estate - My featured area is Alpharetta Real Estate and it is where I call home. Read my Atlanta Real Estate blog.
Reply With Quote
Old 12-01-2006, 10:45 AM
RonnieG's Avatar
RonnieG RonnieG is offline
Uber Real Estate Webmaster
 
Join Date: Sep 2005
Location: Denver, Colorado
Posts: 1,055
RonnieG is on a distinguished road
Default Re: CTR & time of day

Part of the reason you are seeing this is that some PPC advertisers have spent their limited budgets by that time of day, so their ads stop showing. When that happens, your ads start to get better positions, and therefore better CTR. As soon as Google offered the capability to schedule campaign run times, I used it to start all my ads at about noon local time M-F, and 8 AM weekends and holidays, thru midnight. That schedule spent most or all of my daily budget each day, with a much lower cost per registration than I had before. But when I bumped my daily budget by 30% recently, I had to move my start time to 10 AM each day to spend it all. CPC increased slightly, and average ad positions suffered a bit, because I didn't change my bids. Average CTR only went down a little.

Last edited by RonnieG : 12-01-2006 at 10:51 AM.
Reply With Quote
Reply


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off

For our members

Main Sections

IDX Coverage Areas

Spiders Welcome

All times are GMT -7. The time now is 04:24 PM.


Powered by vBulletin® Version 3.6.4
Copyright ©2000 - 2008, Jelsoft Enterprises Ltd.