| View Poll Results: Would you use a $14 cover wrap gift subscription in a direct mail campaign? | |||
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12-11-2006, 04:26 PM
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referral tool/closing gift
Hi Everyone,
So, I'm curious to gather your opinions on this direct marketing campaign: A $14 subscription to a popular home/garden/food magazine covered each month with your name, company name, and phone number along with a seasonal greeting. Is this referral or retention tool something you would use? Sunset Magazine offers such a program. Last edited by kristen; 12-11-2006 at 04:31 PM. 
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12-11-2006, 05:55 PM
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Re: referral tool/closing gift
I would and do use such a thing. I use Home By Design. I get great feedback on the magazines. The cost is a little more than Sunset but I can edit 3 pages in any way I chose.
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Chattanooga TN Homes and Relocation Information
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