2nd and 3rd Mailing Doubles response?

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#1 2nd and 3rd Mailing Doubles response?

12-14-2006, 01:26 PM

ryduh

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2nd and 3rd Mailing Doubles response?

Just read an article about direct mailing:

Quote:

A rule of thumb in direct mail says that if you send a letter three times it will double response.

For instance if you mail the first time and get a 2% response, you’ll get 4% out of 3 mailings. So if you don’t mail the 2nd or 3rd time you’re leaving half of your response (and profits) on the table.

and here is the link
www. realestatetoolbox. com/31/how-to-double-the-reasponse-of-your-marketing-pieces/

Has anyone seen response on the second or third mailing like it describes in this article?

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