Just read an article about direct mailing:

and here is the link
www. realestatetoolbox. com/31/how-to-double-the-reasponse-of-your-marketing-pieces/

Has anyone seen response on the second or third mailing like it describes in this article?

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Site in Progress: Cambria Real Estate
Broker's website: Breen Realty - Cambria Real Estate

Sorry I'm having trouble opening the link, but here is my $0.02:
Three-step mailing always got a much better response than a single one. The best sequence for a single property listing to the same area/list: Just listed, Just sold, New neighbor.
It was usually 1,000 - 3,000 pcs. Most of the time in a b/w letter with a picture, personalized with owner's property info, bedrooms, etc.
Postcards never did as well as the letters.
Non-owners were always included on the list.
The callback rates varied from 1% to 5%.

Hope this helps.

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Borino
Complete Expired Listings Marketing System: Expired Letters, Postcards, follow-up marketing, and much more.
How to List Expired Listings
Real Estate Marketing Blog

I heard this from a speaker once. He said they figured it out when they accidentally sent the same post card twice two days in a row. Thought it was interesting, but like most of the stuff I learn from speakers I never tried it.

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Always looking for quality unique content for our real estate agent blog, PM me if interested in writing a post.

My thoughts on the Sarasota Association of REALTORS actions.

lol
I think we're all guilty ...
I wonder why that is?

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Borino
Complete Expired Listings Marketing System: Expired Letters, Postcards, follow-up marketing, and much more.
How to List Expired Listings
Real Estate Marketing Blog

Hey Borino,

Whats shaking?

I have several people on a heavy rotation. They are getting something every 4 days for the last 4 weeks. I talked to one of them tonight and I can say I definatly had their attention.

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James Boyer
RE/MAX Properties Unlimited
Morristown, NJ 07960
973-647-0253
Serving the Real Estate markets of Morristown, Morris Township, Madison NJ Real Estate, Chatham NJ , Summit, Short Hills, Millburn, Maplewood, South Orange, & West Orange Referals happily given and accepted. For information on home sales in New Jersey please contact. Morristown NJ Real Estate Madison NJ Real Estate Chatham NJ Real Estate