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Print Advertising Discuss print media advertising for real estate. Magazines, newspapers, etc. What works? What doesn't? And how do you even track real estate transactions coming from print media anyways? Let the print

 
 
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Old 01-04-2007, 02:53 PM
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coastal coastal is offline
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Default Is print (newspaper) dead?

I'm going through the motions of throwing together four 1/2 page color ads for the local newspaper to run while I'm out of town for the next month. We spend almost $1000 a month for newspaper because our sellers think it will get their home sold. If truth be told I'm lucky if I get one call or e-mail a week from our newspaper ads.

The web on the other hand up until recently was almost free for me. I did my own sites and had hosting for $4.00 a month. It was good for 20 - 40 calls and e-mails a day.

My ads look great but don't say much. Is there anything I can say in my ads other than

"Here is my phone number, web address and the 5 homes I am featuring this week"?

I usually also add any info on open houses that we will be holding that week.

It certainly seems like a waste of time and money.
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