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Increasing Conversion Converting Visitors to Leads, thats why real estate agents have their websites in the first place. Share tips, tricks and secrets on how to get more leads from the net!

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Old 12-28-2004, 04:31 PM
sebfrey sebfrey is offline
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Default How do YOU increase conversion?

Hey all!

Increasing conversion is something I'm very interested in. I have a decent amount of traffic to my sites, and a decent amount of leads (a couple of week, at the moment). Most of these folks are signing up to receive automated MLS listings via e-mail, and some of them (2-3 year) turn into sales. Most people don't give out their phone numbers, and most e-mails I send out go un-answered. Are there any web sites out there that deal with turning Real Estate web site leads into genuine clients?

Thanks.
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Old 01-27-2005, 04:13 PM
ColumbusOnline ColumbusOnline is offline
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Default Re: How do YOU increase conversion?

On my old boss' website at http://www.dennishogg.com I set it up so that it shows a lot of content available, but in order to access the content they had to register first. This includes the MLS search. By doing that he gets 5-10 leads per day, of which 1-2 / day are probably legitimate. You just have to power through the bad leads to find the good ones.
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Old 01-27-2005, 04:31 PM
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Default Re: How do YOU increase conversion?

That's cool! I don't really have a problem getting leads off my web sites, I probably get an average of 1 per day. My question is how do you CONVERT these web leads into clients? What techniques work best?
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Old 01-27-2005, 07:24 PM
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Default Re: How do YOU increase conversion?

Response time is VERY important. Catch them before they even get off the computer and you have a chance at converting them. Anything over 24 hours is going to be a very poor conversion rate.
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Old 03-12-2005, 09:32 AM
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Question Re: How do YOU increase conversion?

Ken...I totally agree...what kind of systems do you have in place to help with this! If you are getting a decent number of leads each day what would you suggest for improving conversion?
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Old 08-05-2005, 05:17 PM
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Default Re: How do YOU increase conversion?

Quote:
Originally Posted by kensmithkw
Response time is VERY important. Catch them before they even get off the computer and you have a chance at converting them. Anything over 24 hours is going to be a very poor conversion rate.
This is spot on!
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Old 08-07-2005, 04:20 AM
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Default Re: How do YOU increase conversion?

Quote:
Originally Posted by kensmithkw
Response time is VERY important. Catch them before they even get off the computer and you have a chance at converting them. Anything over 24 hours is going to be a very poor conversion rate.
Absolutely, the less time the better. Calling prospects while they're still on your site is golden. This assumes your site itself is developing the trust to have prospects contact you in the first place. 7 seconds, get some peer review.

If your site is a dog or you wait a day to call people back think about this: Your competitor's probably only 2 clicks away! Click-click-bye-bye.
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Old 03-12-2005, 10:01 AM
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Default Re: How do YOU increase conversion?

Nothing special, just quick follow up whenever possible.
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Old 03-12-2005, 10:06 AM
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Default Re: How do YOU increase conversion?

I've always gotten back to folks right away - generally within 24 hours, usually within several minutes of them providing me an e-mail address. Now, I have folks on an e-mail drip system where they periodically will recieve items of value from me in their e-mail. This has yet to result in any noticeable increase in conversion.

Any more ideas, anyone?
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Old 03-12-2005, 10:21 AM
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Question Re: How do YOU increase conversion?

Is this a drip mail from your log in on your website or a third party system?
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