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Linking Strategies Discuss effective strategies for increasing links to your real estate websites

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Old 01-09-2005, 08:15 AM
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Default Quesiton on Link Exch and Multiple Sites

From a internal link and reciprocal link benefit I need to know........I am in the process of putting up 3 websites. All of the domains are registered by proxy, should I also host the domains at different hosts or would that be extreme? Any other tips/suggestions you can provide before would be greatly appreciated.

Also to save time on jumpping to another Forum, does any one have both a left NAV site and a top Nav site and do you notice any difference with SERPS?
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Old 03-14-2005, 12:36 PM
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Default Re: Quesiton on Link Exch and Multiple Sites

IMO..I think seperate hosting would be overkill.

If you're going to hook the sites together you have to do it correctly regardless of ip address.

Here's a few suggestions that may help you avoid looking like your interlinking:
1. Site content has to be unique for all three sites...every page
2. Link the home pages and a few other internal related pages...20% linking would be a safe zone.
3. If you plan to consolidate your links...use them on all three sites....make sure to give yourself enough options of classification to slice the links up differently on each site. For example if your going to allow a location and a category for each site...then you could have one site display links based on the category...and the other do it by region...if both use the same layout and content then you would have dupes. You could also sort them ascending and descending by the date they were added or any other piece of info you can capture, to get another look.

Keep in mind that these are just suggestions...things I have tried that seem to work.


As for navigation. I have a structure that seems to work everytime for SEO. It involves using a text link footer at the bottom of every page in the site. The footer links use targeted anchor text...similar to the title of the page they link to....and connect to all the main sections of the site...if not every page...for smaller sites. This causes the internal pages to rank very high for their chosen phrases and passes PR around the site effectively. It makes a great road map for the spider to crawl. In a few cases I get the same PR for the internal pages as I do for the home page. I always include my links/resources page in the link footer...some people only reccomend linking to resources from the homepage but I want my link page to be as important as any other page in my site. Make sure your host supports server side includes...this will make it easier to manage the footer file.

Now I don't have to worry about the top or left navigation...I can use flash, dhtml, fancy javascript menus...etc....

On a side note....when you look at your site from the eyes of the search spider...open you page's source code from your browser...this is a better example what the spider will see. Make sure that you have prominent text at the top of the page's code...try to use external script files and css to compact the code. The idea here is not to slow down the spider with a bunch of code and font formatting...make it easy to find your content.

Again all suggestions!
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Old 03-14-2005, 02:18 PM
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Default Re: Quesiton on Link Exch and Multiple Sites

If you host all sites on the same server, I would suggest you avoid interlinking those sites.
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Old 03-14-2005, 03:15 PM
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Default Re: Quesiton on Link Exch and Multiple Sites

Why...?

www.reals.com does it with about 50 domains.
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Old 03-14-2005, 04:56 PM
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Default Re: Quesiton on Link Exch and Multiple Sites

lol just listen... spend the extra 5 bucks a month on another virtual host
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Old 03-14-2005, 05:28 PM
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Default Re: Quesiton on Link Exch and Multiple Sites

Another server is not going to make a difference...if you over link the sites...on different servers and different ip addresses you are going to get banned...eventually. I provide hosting to over 100 companies all in the same town...they all trade links with each other. No one has had any problems.

Look at the home page at reals.com ...follow any of thier topic sections and see how in someway that section links to a few of the other domains...then when you get deeper into the site they link to every domain in the group.

When I "whois" reals.com and realestatesupport.com they both show the same owner...same ip address...same thing with commercialcentral.com. I'm sure if I checked them all out they would be registered to the same owner, same ip address and are all linked together.

The reason they can get away with this is because each site is unique and covers a unique topic...they just as easily could have created reals.com/commercial.htm instead of commercialcentral.com ..but they know the benefit of having links from other sites even if they are on the same server, same ip address and owned by the same person.
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Old 03-14-2005, 09:51 PM
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Default Re: Quesiton on Link Exch and Multiple Sites

Hummm.. Read Jenny's Posts.. we just had this discussion over here:
http://www.realestatewebmasters.com/thread1713.html a few days ago...
lol
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Old 03-14-2005, 11:47 PM
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Default Re: Quesiton on Link Exch and Multiple Sites

Doesn't that post deal with duplicate pages...we're talking about virtual hosting and interlinking for the most part

We need to crush this myth of ip addresses having an effect on linking. Virtual hosting is becomming more popular and necessary. If the hosting company configures the NAT correctly then there should be no difference between a site with a dedicated ip linking to a site on another ip vs. two sites on the same ip linking to each other.

The reason sites get banned for crosslinking is because they over do it...not because of their ip address. If I link all my pages to all your pages and you do the same for me we will both be banned...regardless of where our sites reside.
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