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01-30-2007, 01:20 PM
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MSN Live Penalizing Heavily for Back-Linking
Link building is one of the most important deliverables of any ongoing search engine optimization plan. All three major engines are known to assign some value to a page based on the links pointing to it, and many SEOs research high ranking competitor backlinks to find the ones that they feel may be helping those pages rank well for desired terms. The problem is, even though search engines advise site owners to get relevant links to their pages, they also frown on linking schemes designed to gain links at a rapid pace.
http://www.seroundtable.com/archives/007333.html
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