Anchor Text Strategy
OK, so when you set out to do your link exchanges...
Do you do them ALL with the same anchor text? Or do you mix it up a little?
How do you know when you have it right? What if you put out a hundred links, and you decide that it's time to do a different keyword? Do you change the existing links, do new ones to the same places, or put new ones at new sites?
Or are you never supposed to change keywords/anchortext?
|