Real Estate Forums

Writing for the web Every web page needs content - discuss how to write engaging, compelling content that will impress your visitors and make your web pages stand out in the crowd.

Reply
 
Thread Tools Display Modes
Old 03-13-2007, 06:25 PM
seogerry's Avatar
seogerry seogerry is offline
Real Estate Webmasters Staff
 
Join Date: Dec 2004
Location: Nanaimo, BC, Canada
Posts: 630
seogerry is on a distinguished road
Default Writing Headlines/Headings

There's been a lot of talk about managing your headings (on sites) and headlines (on blog-posts and articles) to be attentive to seo considerations - ie, using keywords in them.

But there's more to think about here. A blog post with a good heading is more likely to be picked up by the Diggers and such - a good headline on an article means it's much more likely to be picked up and distributed - and the main (and subsequent) headings on your web site's pages should also be compelling, if you can manage that.

Here's a great resource with ideas for writing effective headlines.
Reply With Quote
Old 03-20-2007, 05:31 PM
seogerry's Avatar
seogerry seogerry is offline
Real Estate Webmasters Staff
 
Join Date: Dec 2004
Location: Nanaimo, BC, Canada
Posts: 630
seogerry is on a distinguished road
Default Re: Writing Headlines/Headings

And now, a few words about headings and optimization.

1) If each page is used to target two keywords, you'll want the main keyword included in the main heading (h1), and the secondary keyword will need its own h2 somewhere down the page.

2) If you want your h1 to get the proper weight from the se's, make sure it's the only h1 on the page. A bunch of h1's simply looks bad anyway, in most cases.

3) I don't worry if a heading contains MORE than the keyword it's targeting. That is, I would use "Your Tucson Realtor" without flinching, if I thought it worked better than just "Tucson Realtor". I assume that the se's would rank the second one better (all other things being equal), but it's worth it if the headings are less mechanical. I'm sure some people would disagree, especially if they're not overly concerned with what users think after having landed on the page.
Reply With Quote
Reply


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



For our members

Main Sections

IDX Coverage Areas

Spiders Welcome

All times are GMT -7. The time now is 07:13 PM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2008, Jelsoft Enterprises Ltd.