3-5 Registered With 80-100 Hits

Ryan Ward · 03-20-2007, 02:48 PM

I get between 80 and 100 unique hits from Google/day. 3 -5 registrations seem right?

My IDX is currently set to allow 5 detailed searches prior to forcing registration. I can change the number, eliminate it and numerous other options are available.

I see people here say that they are getting between 20-30 registration a day and was wondering what might help increase my numbers to those levels.

Here are some stats for those with more experience from Google Analytics yesterday:

Google - 87
MSN - 5
AOL - 5
Yahoo - 1
Dogpile - 1 (Who new?)
Everything else was referral for a total of 138 visits and 325 pageviews (2.36 P/V, which seems a little low)

Is this a decent visit to registration percentage? If not and I should be getting more registrations, I would appreciate a quick peek at my site to see how I can fix it.

Thanks,

Ryan

Calum · 03-20-2007, 08:13 PM

Hi Ryan,

I've been wondering the same thing lately. I'm not getting the same daily traffic that you are, but in the last week I had a 170 unique visits and I've received 8 idx registrations. My IDX allows for 1 detailed page and then requires registration.

I've seen some of the same posts you have and think maybe we should be getting more registrations, based on those numbers.

Calum

Sam Dodd · 03-20-2007, 08:20 PM

Some of those people are getting 170-500 visitors a day. You can always try a forced registration but your quality of lead will go down. I like the idea of having one detail page then forcing registration.

Ryan Ward · 03-20-2007, 08:24 PM

I will try 3 detail pages instead of 5 and see how that goes.

webmaster · 03-20-2007, 10:35 PM

This is a really hard question to answer because it depends on the quality and relevance of your traffic. I think that good to great in terms of conversion is 5-10% from natural search traffic

So if you have 100 unique visitors and you get 5 leads that day, thats good, if you have 100 unique visitors that day and you get 10 leads that's GREAT!

The problem is Ryan and Calum, not all of those unique visitors are all that targeted or relevant. Take a look at your referrals from Google, how many of them are targeted to real estate sales? I am sure they are all relevant, but maybe not to your business. Think about your blogs, they might be bringing you traffic, but what if it is "Local Walmart Closing in Alpharetta" perfectly legitimate traffic, and a great post to keep your visitors informed, but do you think that user is looking for real estate? Not all unique visitors are created equal.

sdhomes · 03-20-2007, 11:14 PM

Quote:

Some of those people are getting 170-500 visitors a day.

Yep. It's all about numbers.

Quote:

You can always try a forced registration but your quality of lead will go down.

First off, it's not forced, it's a choice. They can always leave. Secondly, if its done right, the quality goes up, not down.

Quote:

I like the idea of having one detail page then forcing registration.

I find this more irritating than just being asked to register up front. It's a bait and switch.

webmaster · 03-20-2007, 11:19 PM

I have to agree with Bob on this one, it really brings the trust level down, be up front about it and you will gain better leads.

Quote:

I find this more irritating than just being asked to register up front. It's a bait and switch.

u2man · 03-21-2007, 06:39 AM

Yesterdays #s were 205 unique visitors and 14 registrations. This traffic is some organic and some ppc. I do require registration from the start. These #s vary but if you can do 6-10 registrations/hundred uniques I would think thats good? Anybody doing 15-20 registrations from 100 unique visitors? I think it will be interesting to compare the #s once I go to a custom idx and see if it makes a difference.

Ryan Ward · 03-21-2007, 07:00 AM

I had 97 unique organic visits from keyword searches entered by users into different search engines. 89 were from Google. This excludes all direct visits and referrals from forums, blogs and so forth. Of those visits from Google, 61 appear to be related to buying or selling real estate based on the keywords used for their search. Many other search querries are sort of random or about market statistics, not so much "buy a home" type searches. I received 4 registrations and one query about a specific property. So, 5 out of 60 or so gives me a little under 10% registering.

As far as registration goes, I am really still experimenting with this. I think today I will do registrations from the start and test it. I hadn't really tought of what Bob said about it not being up front with people. I have read here that it seems to work well to give people a little something before you ask for info. I don't know. I think there are a lot of factor as to whether users will register or not.

Unfortunatley, because my IDX is framed in, I can't tell if they are leaving when they hit the registration page or before. I can track the number of page views for each visitor, but, when they hit my IDX page I lose count as they are clicking the pages within the frame and not pages on my site.

Fort Lauderdale · 03-21-2007, 10:00 AM

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I find this more irritating than just being asked to register up front. Its a bait and switch.

I agree, however, I give basic results without registering and require registration if they want to view the full details. If they are just browsing, they may not register now, but may bookmark and come back later. If they are serious about buying, they usually do register.

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